Archive for: October, 2017

Good copywriting tips

Good copywriting can be split into two parts. First up, there’s the actual writing bit. And just like a foreign language, writing is a skill that can be refined with practice. But copywriting is as much about psychology as it is putting pen to paper – copywriting is about writing to arouse interest in or…

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The copywriter and the comma

“Good business writing means using shorter sentences.” “Good business writing means using shorter sentences, where commas can often be replaced with a full stop.” “Good business writing means using shorter sentences, where commas can often be replaced with a full stop, despite what you might have been taught by your cane-wielding English teacher.” “Good business writing means using shorter sentences, where commas…

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