Business copywriting and overuse of the comma

“Good business copywriting means using shorter sentences.”

“Good business copywriting means using shorter sentences, where commas can often be replaced with a full stop.”

“Good business copywriting means using shorter sentences, where commas can often be replaced with a full stop, despite what you might have been taught by your cane-wielding English teacher.”

“Good business copywriting means using shorter sentences, where commas can often be replaced with a full stop, despite what you were taught by your cane-wielding English teacher, who probably told you that commas should be used to create pauses in a sentence.”

“Good business copywriting means using shorter sentences, where commas can often be replaced with a full stop, despite what you were taught by your cane-wielding English teacher, who probably told you that commas should be used to create pauses in a sentence, without giving thought to the fact that many people overuse commas, and that it can actually lead to bad copywriting.”

 

Keith Lewis is a freelance copywriter.

Posted on October 4, 2017 in Uncategorized

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