Travel Feature: Tuscany. In a Camper.

I’m in Tuscany. But other than the fact that I managed to scrump three figs, and take another four off of an old lady in the street, I shall not bang on about the food. What is infinitely more interesting is travelling in a camper van. It’s on loan from the in-laws. So we’re in…

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Copywriting: 5 tips for writing in plain English

The use of plain English is one of the most important elements in good content writing. It’s because today’s reader divides their time between a number of different tasks – meaning they are inclined to scan rather than read. Plus, their attention is lost easily. Here are some easy tips to help you think about…

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Pride’s star-studded cast and strong underdog theme should make the film a global hit. The unlikely coming together of London’s gay community with a group of Welsh miners promises to evoke all the emotions. For Brixtonites though, there’s added local interest. Jonathan, one of the film’s key characters, is a long-standing Brixton resident. And he…

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The Faces of Cressingham Gardens, Brixton: Rosa

Part four of a series in which features writer, Keith Lewis, along with photographer, Jeannine Mansell, meet some of the residents of Cressingham Gardens – a community under threat from Lambeth council’s regeneration plans.   “Good job you didn’t come on a Thursday,” says Rosa. She looks quite small in her floral, winged high back…

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Exhibit at the Ritzy, Brixton: The Faces of Cressingham Gardens

Cressingham Gardens – David by Jeannine Mansell Last year, the Brixton Bugle newspaper featured a series on some of the Cressingham Gardens residents. The purpose of the series was to explore what makes this community  – currently under threat – so special. The answer was obvious. Its people. As a show of support to the…

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Copywriting: Storytelling and the start-up

Stories, as we know them, are told to entertain. But as a start-up the chances are you can also use a story to influence your target audience. While it’s true that storytelling has become a bit of a marketing zeitgeist, it’s only because the importance of engaging online content has called for it. Basically, it’s no longer…

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