Category Archive for: Uncategorized

Artist: Abe Odedina at the National Gallery

‘The best thing you can buy,’ Abe chuckles, pointing at the translucent polycarbonate roofing above my head. ‘And so cheap.’ I had just commented on the soft natural light in his dining area, where I am sat. Abe is standing in his kitchen in blue all in one painting overalls. He pours us both a coffee…

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Business copywriting and overuse of the comma

“Good business copywriting means using shorter sentences.” “Good business copywriting means using shorter sentences, where commas can often be replaced with a full stop.” “Good business copywriting means using shorter sentences, where commas can often be replaced with a full stop, despite what you might have been taught by your cane-wielding English teacher.” “Good business…

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Should you ask your copywriter to mind their ‘ands’ and ‘buts’?

As a copywriter, it’s hard to stop my ears steaming and my teeth grinding when I hear: “Great piece. Just one thing – you can’t start a sentence with and or but.” That’s because it isn’t true. There is no basis for the claim that you can’t start a sentence with a conjunction. It is…

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Copywriting: five tips for writing in plain English

The use of plain English is one of the most important elements in good copywriting. It’s because today’s reader divides their time between a number of different tasks – meaning they are inclined to scan rather than read. Plus, their attention is lost easily. Here are some easy tips to help you think about writing…

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Pride film preview with a Brixton twist

Pride’s star-studded cast and strong underdog theme should make the film a global hit. The unlikely coming together of London’s gay community with a group of Welsh miners promises to evoke all the emotions. For Brixtonites though, there’s added local interest. Jonathan, one of the film’s key characters, is a long-standing Brixton resident. And he…

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The Faces of Cressingham Gardens, Brixton: Rosa

Part four of a series in which features writer, Keith Lewis, along with photographer, Jeannine Mansell, meet some of the residents of Cressingham Gardens – a community under threat from Lambeth council’s regeneration plans.   “Good job you didn’t come on a Thursday,” says Rosa. She looks quite small in her floral, winged high back…

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Black Panthers, Brixton – Exhibit at Photofusion

In 1965, only two weeks before he was assassinated, Malcolm X gave a speech to both the London School of Economics and the Council of African Organisers in the UK. Despite causing a stir a few months before, arguing at an Oxford Union debate that extremism in the defence of liberty is no vice, his…

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Exhibit at the Ritzy, Brixton: The Faces of Cressingham Gardens

Cressingham Gardens – David by Jeannine Mansell Last year, the Brixton Bugle newspaper featured a series on some of the Cressingham Gardens residents. The purpose of the series was to explore what makes this community  – currently under threat – so special. The answer was obvious. Its people. As a show of support to the…

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Copywriting: Storytelling for start-ups

Stories, as we know them, are told to entertain. But as a start-up the chances are you can also use a story to influence your target audience. While it’s true that storytelling has become a bit of a marketing zeitgeist, it’s only because the importance of engaging online copywriting has called for it. Basically, it’s…

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Important tips for new feature writers

Before you start writing a feature article ask yourself one thing: “Does this feature really interest me?” The answer must be yes or you’ve got little chance in getting your reader interested.   Here are some things to consider when you are putting your feature together:   Once upon a time… Features writing is different…

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Good copywriting tips

Good copywriting can be split into two parts. First up, there’s the actual writing bit. And just like a foreign language, writing is a skill that can be refined with practice.   But copywriting is as much about psychology as it is putting pen to paper. It means persuading an audience. With this in mind,…

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Travel feature: Shame on the shamen

‘If I not live long, no problem,’ said Pou as he necked a shot of root wine from a bottle cap. We were sitting side by side on a path outside the home of the Karieng village leader. It was dusk and I was slapping imaginary mosquitoes from my legs. Kids were observing me from…

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