National press editorial


The task

moneycorp (yep, small m) is a large foreign exchange specialist. You’ll have seen them at major UK airports and key tourist spots. You’ll also see them a lot in the national newspapers, which is where I come in.

They needed a financial services copywriter with an eye for editorial to write their national newspaper advertorials. From the Guardian and the Telegraph through to City AM and the FT, double-page property spreads to targeted reader email campaigns, moneycorp needed a consistent message with fresh, engaging copy. And all the while, using an appropriate tone of voice for each very different audience.


The testimonial

“Keith is a brilliant financial services copywriter. He’s bright, affable and easy to work with. Our business
needs to react quickly to changing market conditions and it’s vital that our copy carries relevance and authority. Keith thoroughly researches each piece and is able to articulate complex market information in a way that is interesting and accessible. His writing has had a positive impact on our sales and I wouldn’t hesitate to recommend him.”

– John McBroom, National Account Manager

Project Details


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