Posts Tagged:Copywriting

Copywriting: is inkhorning making your business sound stuffy?

Inkhorning loses many companies credibility with their clients. But you might not even be aware that you are guilty of it…   What is inkhorning?   The term comes from back in the day. The day when scholars, in a mad dash to differentiate themselves from the common folk, borrowed words from Latin to make…

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Should you ask your copywriter to mind their ‘ands’ and ‘buts’?

As a copywriter, it’s hard to stop my ears steaming and my teeth grinding when I hear: “Great piece. Just one thing – you can’t start a sentence with and or but.” That’s because it isn’t true. There is no basis for the claim that you can’t start a sentence with a conjunction. It is…

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