The copywriter, and the comma

“Good clear copywriting is using shorter sentences.”

“Good clear copywriting is using shorter sentences, where commas can often be replaced with a full stop.”

“Good clear copywriting is using shorter sentences, where commas can often be replaced with a full stop, despite what you might have been taught by your cane-wielding English teacher.”

“Good clear copywriting is using shorter sentences, where commas can often be replaced with a full stop, despite what you were taught by your cane-wielding English teacher, who probably told you that commas should be used to create pauses in a sentence.”

“Good clear copywriting is using shorter sentences, where commas can often be replaced with a full stop, despite what you were taught by your cane-wielding English teacher, who probably told you that commas should be used to create pauses in a sentence, without giving thought to the fact that many people overuse commas, and that it can actually lead to poor copywriting.”